Youll convert a higher percentage of those leads and make your sales people into super stars. Marketing advice for remodelers and contractors from rich harshaw and the monopolize your marketplace team. This article was edited from a story by rich harshaw. Monopolize your marketplace learn the monopolize your. Remodeling growth forum construction marketing association blog. It was like 25k to buy the material and methods and become a consultant. The best thing i received out of this book was the title. Ill admit that the harshaw book may be a bit over the top in some ways, but the principles and tactics he. The mym tencd set includes eleven hours of audio training on ten cds plus a 44page fullcolor workbook to guide you. Y2marketing and rich harshaw started ringing bells. Monopolize your marketplace richard harshaw, edward earle on. Monopolize your marketplace provides powerful, proven marketing solutions for contractors.
This is the conclusion that rich harshaw repeats in his groundbreaking book, monopolize your marketplace. And i also guarantee that you are using them in your ads right now. Everything youve ever learned about marketing is wrong. Read more3 forbidden phrases that will kill your ads. How to monopolize your marketplace, mym, marketing strategies team, the new rules of marketing, advertising, mym online, marketing strategies. Each month, mym founder rich harshaw held 6 to 10 webinars with topics ranging from. Monopolize your marketplace gives you the best, most proven marketing training with the flagship marketing advice program plus bonuses when you become an mym business credit builder client.
Attracting new customers is another word for marketing. Marketing solutions for remodelers monopolize your marketplace. Monopolize your marketplace is now level 10 contractor, learn more here 817 4164333. This little ad trick blows the competition out of the water. These words of wisdom come from rich harshaw and his very useful on line site monopolize your marketplace. From seo to reputation management, your brand is the key to your success. The exclusive power marketing program combines some of the best elements of multiple, wellknown marketing systems and experts including. Ok, surely you didnt think id leave that off the list, did you. Youll hear the program explained firsthand by the expert and author of the mym system himself, mr. Everything youve ever learned about advertising is wrong. Rich harshaw explains the mym concepts in detail, and gives dozens of real examples for you to emulate for your business. Ill admit that the harshaw book may be a bit over the top in some ways, but the principles and tactics he teachers are sound and he has more proof of their success than almost all of these other. Ultimately, you want your prospects to come to the conclusion.
Now we have a brand that is instantly recognizable. He gave me his monopolize your marketplace book but he wouldnt give me any of the material he actually uses. Slic marketing solutions kelowna about 2505758119 slic. Using platitudes in your marketing messages can kill you. This book will get you rich page 1 of 290 wealthconscious.
Over the past 15 years, many top exterior replacement companies have come to rely on his marketing ideas to drive leads for their sales people. Socialism in search of an economic system 20100222 christopher harding, uta kohl, naomi salmon human rights in the market place. The source of the kapstone marketing e book is rich harshaws monopolize your marketplace. Monopolize your marketplace net 30 credit builder program details. In particular richard harshaw monopolize your marketplace. Monopolize your marketplace system now included in all 10 billion coach coaching programs auto, truck, motorcycle, rv, and boat dealers primer on how to use the secrets of the monopolize your marketplace sales and marketing system to make you more money right now. Barefoot retirement is not an investment advisor, investment advisory service, financial planner, and does not provide personalized financial advice or act as a financial advisor. Nothing rich harshaw says is incorrectbut step back and think about it for a secondis this the first time youve been told that your company needs to be distinct. At a recent trade conference, a seminar attendee came up to me after my marketing presentation and proclaimed that he liked to learn from other peoples mistakes. It seemed like a good system, but just what any good marketer will do. Rich harshaw is the ceo and author of monopolize your marketplace. It makes some of these books sound like trite blather. Youre not going to find another book, audio program, training class, or anything else that comes even close to teaching you what youre about to learn from monopolize your marketplace. I published this book on the sales profession in january 2004 after having incredible success doing a job i never could have imagined seeing myself as.
Rich harshaw is the ceo of dallas, texasbased y2marketing. I want to take you through 3 platitude evaluations that come directly out of rich harshaw s book, monopolize your marketplace. Sep 12, 2008 the source of the kapstone marketing e book is rich harshaw s monopolize your marketplace. Rich harshaw is ceo of monopolize your marketplace, a marketing consultancy based in dallas. A look behind the 49 new marketing strategies blogger. Monopolize your marketplace net 30 credit builder program. Two years later he started an importexport business in taiwan and china. He goes over general stuff like how to prepare a presentation book. Our newest sponsor, renoworks providers of market leading visualization solutions for the building products industry, are hosting the remodeling growth forum.
Monopolize your marketplace will let you quit competing on price and start selling for what youre really worth. Monopolize your marketplace by richard harshaw 20010101. He said he cant give away his stuff, but it makes it kind. Monopolize your marketplace by richard harshaw 20010101 richard harshaw. Ask me a question to learn more about how graduate america can help you to improve your learning skills. Monopolize your marketplace marketing solutions for. For doityourself marketers 10 mustread advertising books. As a missionary at age 19, he learned how to speak mandarin chinese. As a certified member of the power marketing consultants network, john spends a great deal of time masterminding with cutting edge marketers from around the world. Rich harshaw is one of the nations leading marketing minds and business leaders. Monopolize your marketplace marketing strategies team mym. About ride the wave marketing ride the wave marketing. I had never thought about seeing if that could be done and it caused me to ask myself some very hard questions and challenge the staff to come up with some bolder ideas.
Good stuff rather dissapointing that he tries to say you cant do it, only we can do it. Monopolize your marketplace marketing strategies team. I would have to be an absolute fool to do business with anybody else but you, regardless of price. He said he cant give away his stuff, but it makes it kind of hard if i cant see examples. While stiglitzs book zeros in on the idea of inequality, it follows a similar script. Two years later, he started an importexport business in taiwan and china. Rich harshaw is a living marketing genius, and ive been fortunate enough to have had his training. Youll discover how to make financing ultraprofitable, create a powerful identity for your company, improve your customer service strategies, and lower price resistance in potential buyers.
In fact, every one of these books should be read at least twice, and then kept near your desk for future reference. The cma is pleased to be a cosponsor and encourage all of members to participate in the remodeling growth forum. Monopolize your marketplace is a radically different approach to marketing and advertising. But before i tell you what they are, i want you to get the phone book right now and open the phone book up to. Barefoot retirement is for informational and educational purposes only. Mym founder rich harshaw takes a deep dive into some of the most popular marketing books to extract the best bits of wisdom. Monopolize your marketplace marketing for contractors. How to build a customer factory in eight minutes or less. In other words, advertising decisions are based on what the owner thinks will work rather than what the marketplace actually wants. From seo and ppc to website design and branding, mym shows you how to succeed as a contractor in an internetdriven world. The data in the book was typical but i loved the words monopolize your marketplace. Pool builder marketingmym cd download pool builder marketing. Every aspect of your advertising can and should be tested advertising mediums, placements, headlines, prices, offers, formats, typefaces, sales pitches.
Rather than wax eloquent on marketing strategies and boring best practices in business, monopolize your marketplace leads you through strategies that are not only easy to implement but that work. This podcast is geared specifically for owners and marketing managers of remodeling and home services companies, and will deliver daily doses of reallife, actionable marketing and business advice to help you make the jump to. These 3 evaluations come straight out of marketing guru rich harshaws groundbreaking book, monopolize your marketplace. Separate your business from the competition then eliminate them richard harshaw on. More info pool builders marketing pool builder marketing. This book is about being exact, straight to the point, being objective, practical, and effective at creating wealth, getting rich here, now, no matter who or where you are or your current financial state.
Jay abraham, michael gerber the emyth, steve jobs apple, frank kern mass control, mike koenigs traffic geyser, rich harshaw monopolize your marketplace, and others to create one complete and. Mym has sold the material and a system to provide services as marketing consultants to several people across the u. In his book, think and grow rich, napoleon hill says one major cause of business failure is business owners propensity to make snap judgments and act on guesswork. The fourth component of the strategic messaging formula is educate now that youve connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit. Rich harshaw is the ceo and author of monopolize your. Ive been personally trained by rich and we have incorporated his revolutionary techniques, that some are calling the new rules of marketing into our unique and. Commit yourself to reading these books and maybe you wont have to hire me. There are certain phrases that, if used in your advertising, guarantee terrible results for your ads. Rich harshaw, author of monopolize your marketplace, is a marketing expert. Ceo of successful marketing and advertising firm for over 8 years that has grown by at least %, and as much as 75% each year. Join level 10 contractor ceo rich harshaw for an allnew podcast thats unlike anything youve ever experienced.
Ive done quite a bit of following marketers who harped on this type of methodology. At the age of 19, he learned to speak mandarin chinese. Youre not going to find another book, audio program, training class. Four webinars being hosted between december 14 th and december 20 th. Aug 20, 2012 you missed maybe the finest book of all time. We offer a tencd audio program on monopolize your marketplace. Back around 2005, he was selling a marketing consulting kinda sorta franchise.
Everything youve ever learned about marketing and advertising. I want to take you through 3 platitude evaluations that come directly out of rich harshaws book, monopolize your marketplace. Youll drive in more leads and increase your advertising response by two to more than one hundred times. Before we hired level 10 contractor, our advertising messages lacked focus and power. If you methodically test and calculate your advertising efforts, you will shred your competitors advertising to pieces and attract their customers.